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Social Media Marketing

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Social Media Marketing

This is the age of social marketing. The marketers that build a name for themselves are those that are actively engaged with their audience. Nearly 85% of all Fortune 500 companies are now active on social media (Content Science Review). Learn to effectively use social media to market your business. This course is ideal for entrepreneurs, employees and businesses striving to expand brand awareness, increase exposure and boost the bottom line.

Registration

More Information and Registration

Prerequisite

High school diploma or equivalent, completion of our Basic Skills Assessment and submission of the Program Application. Working knowledge of computers and access to a computer and the Internet are required.

The Basic Skills Assessment and Program Application are located online. The instructions are here. You will be directed to the program application after completing the skills assessment.

What You’ll Learn
  • How to expand your company’s brand and position
  • Content creation for blogs, podcasts and posts
  • Metrics measuring
  • Legalities of social media
  • Search engine optimization (SEO)
  • Crowdsourcing
Platforms Covered
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • Instagram
Testimonial

Chris McDoniel

“[This] course helped me build my confidence and knowledge in the ever-changing field of social media.”

— Chris McDoniel, graduate

 

Financing Options
  • VA Education Benefits
  • Continuing Education Loans
Open House

Register for an Information Session

Webinars

Register for a Webinar Session

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Occupational Trends
$30 Billion

— With global social commerce revenues reaching $30 billion in 2015, more companies are utilizing social media than ever before.

1,357% LinkedIn Growth

— LinkedIn social media job postings have grown 1,357% since 2010.

90% Job Posting Growth

— Jobs with the phrase “social media” in their title are growing by nearly 90%.

92% Say it’s Important

— 92% of marketers indicate that social media is important for their business.
Source: Social Media Examiner