Social Media Marketing
This is the age of social marketing. The marketers that build a name for themselves are those that are actively engaged with their audience. Nearly 85% of all Fortune 500 companies are now active on social media (Content Science Review). Learn to effectively use social media to market your business. This course is ideal for entrepreneurs, employees and businesses striving to expand brand awareness, increase exposure and boost the bottom line.
High school diploma or equivalent, completion of our Basic Skills Assessment and submission of the Program Application. Working knowledge of computers and access to a computer and the Internet are required.
The Basic Skills Assessment and Program Application are located online. The instructions are here. You will be directed to the program application after completing the skills assessment.
- How to expand your company’s brand and position
- Content creation for blogs, podcasts and posts
- Metrics measuring
- Legalities of social media
- Search engine optimization (SEO)
“[This] course helped me build my confidence and knowledge in the ever-changing field of social media.”
— Chris McDoniel, graduate
- VA Education Benefits
- Continuing Education Loans
— With global social commerce revenues reaching $30 billion in 2015, more companies are utilizing social media than ever before.
— LinkedIn social media job postings have grown 1,357% since 2010.
— Jobs with the phrase “social media” in their title are growing by nearly 90%.
— 92% of marketers indicate that social media is important for their business.
Source: Social Media Examiner