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Social Media Marketing

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Social Media Marketing

This is the age of social marketing. The marketers that build a name for themselves are those that are actively engaged with their audience. Nearly 85% of all Fortune 500 companies are now active on social media (Content Science Review). Learn to effectively use social media to market your business. This course is ideal for entrepreneurs, employees and businesses striving to expand brand awareness, increase exposure and boost the bottom line.

Registration

More Information and Registration

Prerequisite

High school diploma or equivalent, completion of our Basic Skills Assessment and submission of the Program Application. Working knowledge of computers and access to a computer and the Internet are required.

The Basic Skills Assessment and Program Application are located online. The instructions are here. You will be directed to the program application after completing the skills assessment.

What You’ll Learn
  • How to expand your company’s brand and position
  • Content creation for blogs, podcasts and posts
  • Metrics measuring
  • Legalities of social media
  • Search engine optimization (SEO)
  • Crowdsourcing
Platforms Covered
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
Testimonial

Derek Brott Social Media Marketing“I knew taking this class would be a great way to learn how to promote my services and market myself.”

— Derek Brott, graduate

 

 

Financing Options
  • VA Education Benefits
  • Continuing Education Loans
Open House

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On Our Blog
Web Design & Development grad uses new skills to grow business
David Drake, Web Design and Development graduate
As a longtime entrepreneur, David Drake knew the one area of knowledge he was lacking could help grow his business. “I was a very good designer, but didn’t know how to post on websites,” David said. “For less than the cost of paying someone to build a website, I could pay for myself to attend class and learn it quicker.” David first discovered our Web Design & Development... read more ❯

Information Systems Security graduate earns industry certification
Will McDermott, ISSP graduate
Just beginning in the Information Systems Security career field, Will McDermott wanted to take a course that helped him stay focused and motivated to pass his certification test.  A coworker encouraged him to enroll in our ISSP program. After conducting online research and speaking with coworkers, he decided the course would help him the best. “I was worried that without being in a... read more ❯

Preparing Students for Growing Tech Industry
HTML and CSS
It’s no secret that technology in the 21st century is evolving at a rapid pace. According to researchers, more than 6.7 million Americans work in the tech industry today. The Department of Labor projects between now and 2020 computer technology occupations will grow by 22 percent, adding more than 700,000 jobs. With our courses, you can stay at the forefront of fast-moving technology by adding... read more ❯

Occupational Trends
$30 Billion

— With global social commerce revenues reaching $30 billion in 2015, more companies are utilizing social media than ever before.

1,357% LinkedIn Growth

— LinkedIn social media job postings have grown 1,357% since 2010.

90% Job Posting Growth

— Jobs with the phrase “social media” in their title are growing by nearly 90%.

92% Say it’s Important

— 92% of marketers indicate that social media is important for their business.
Source: Social Media Examiner