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KSU Continuing Education wins 13 awards at national marketing conference

KSU Continuing Education wins 13 awards at national marketing conference

Our continuing education team received 13 awards at the 25th annual University Professional and Continuing Education Association’s Marketing and Enrollment Management Seminar Nov. 8-10 in West Palm Beach, Florida. Up from 12 wins in 2015, this year’s record-setting recognition included Gold, Silver and Bronze awards for a variety of marketing efforts.

The awards are as follows:
•    Division Winner: Outdoor Billboard/Signage: “I Did It” Billboards
•    Gold Winner: Outdoor Billboard/Signage: “I Did It” Billboards
•    Gold Winner: Strategic Recruitment Marketing Plan: January 2016 Open House
•    Gold Winner: Radio: “I Did It” WSB Commercial Campaign
•    Gold Winner: Television: Paralegal Commercials

UPCEA Award 2

KSU received a division award in the Outdoor Billboard/Signage category. From left are Alice Warren, UPCEA President; Davia Rose Lassiter, Director of Marketing, KSU Continuing Education; and Bob Hansen, UPCEA CEO.

•    Gold Winner: Trade Show Exhibit: “I Did It” Standees
•    Silver Winner: Mixed Media Campaign: “I Did It”
•    Silver Winner: Miscellaneous Interactive Media: TESOL Student Blog Series featuring Morgan Attaway
•    Silver Winner: General Catalog or Tabloid: The Course Catalog
•    Silver Winner: E-Communications: Email Marketing
•    Silver Winner: Newsletter: OLLI Newsletter
•    Silver Winner: Most Improved: Website Redesign
•    Bronze Winner: Website: ccpe.kennesaw.edu

We were also able to educate conference attendees about branding as part of a presentation and panel discussion. Davia Rose Lassiter, director of marketing for KSU Continuing Education, collaborated with Georgia Tech and Georgetown University for the “UPCEA Talks” series. The presentation, “University Brand: Beyond the Visual,” provided insight on how all three teams were able to successfully create a brand for continuing education while still maintaining their connection to the main university.

Barbara Calhoun, dean KSU Continuing Education, said, “Our team and our students are the reason we were able to have another successful year. These awards mean so much to us. We are truly honored to have UPCEA reward our hard work. It’s also great to have members from our college to represent this university and educate others on a national platform.”

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